Telling the Nike React SP 2019 collection story through the explanatory tech-driven lens of Nike's House of Innovation
React SP 2019 House of Innovation Shanghai retail experience — concept, design and art direction in collaboration with Matte Amsterdam for Nike China
A slow-motion running movement was simulated by using four industrial robot arms. The energy return of the new Nike React shoe was illustrated by combining the impact movement with highly responsive surfaces like a trampoline or a collection of bouncing balls.
The playful look and feel of Nike React needed to be translated into a more explanatory and scientific driven experience
Four suspended glass panels housed explanatory installations that deep-dive into revolutionary new technologies behind React. A stainless steel wall with video-backed alcoves showcased the range of new React shoe models.