Designing a community driven retail space specifically for women, where a store easily gets turned into a yoga class or running club
House for Her Mexico City retail design — concept, design and art direction as part of a team at ...,staat for Nike Portland
All fixtures were custom designed for the space. These needed to be modular and easily re-locatable to cater for events and classes. The retail environment's primary goal was to be able to give personalised sportswear product advice and be a 'sports hub' for all women of Mexico City.
A dynamic pulley system enabled the space to be easily emptied by moving all hanging product fixtures upward