Celebrating New York's most iconic way of transportation as entrance experience for Louis Vuitton's traveling heritage exhibition
'Volez, Voguez, Voyagez' New York exhibition entrance experience — concept, design and art direction as part of a team at Random Studio for Louis Vuitton
Visitors queueing to enter the exhibition walked through a 22 meter long corridor that had been transformed into 'Louis Vuitton Subway Station' before entering the exhibition. Every few minutes, a digital life-sized subway train entered the station accompanied by an immersive soundscape.
The experience was designed to combine digital and physical elements, connected by the same design language