Creating the very first brick-and-mortar store for Dutch eyewear brand Ace & Tate. An offline translation for the online-first spectacles brand. Setting the interior identity by the exploration of design elements with a clear connection to the online retail environment.
Ace & Tate Amsterdam store — spatial design and art direction in collaboration with Occult Studio for Ace & Tate.
The visual language of the exhibition was inspired by a dystopian version of server racks and computer casings. By re-interpreting ready made materials, this visual language could be implemented through the whole exhibition while taking on different forms.
The visual interpretations of the stories behind the viruses and malware were crafted by Tomorrow Bureau